Urban Eats - Food delivery app
Project Overview
Urban Eats is a popular food delivery app that connects users with a diverse selection of local restaurants, enabling them to order their favorite dishes for delivery or pickup. This UX case study highlights the improvements made to enhance the user experience and address key user pain points.
Problem Statement
Urban Eats was facing several usability and user engagement issues, resulting in a decline in customer retention rates and an increase in complaints. Users reported difficulties with navigating the app, discovering new restaurants, and customizing their orders.
The main challenge was to enhance overall usability and create a seamless, delightful experience for users.
Research & Discovery
User interviews &
Competitor Analysis
I conducted interviews with a diverse group of users to understand their pain points while simultaneously studying similar food delivery apps to identify industry best practices and potential areas for differentiation. To gain insights into specific issues with current market apps, I also conducted a series of usability tests with existing users.
Design & Prototyping
User Interface(UI)
I revamped the app’s information architecture to streamline navigation, featuring trending restaurants and user favorites on the reorganized homepage. The design incorporated a cleaner, more intuitive interface and introduced a simplified, visually appealing order customization process. To ensure a consistent user experience, these improvements were implemented across both iOS and Android platforms.
Conclusion
Thanks to these improvements, Urban Eats is poised to become a leader in the food delivery app market, providing convenience and delight to its users. Continued iterations and ongoing user feedback will be essential for maintaining and enhancing this positive trajectory.